By Wang Tong

Now, more and more people are doing SEO because the threshold of SEO is low, but most of people can not do this work well, and the people who can maximize the value of SEO even less. Why? This is because they do not understand different kinds of SEO strategies. Here I will share some SEO strategies with you which may be able to give you some inspiration.

First, what is SEO strategy?

A few years ago, I supplied the SEO services to some major Internet portals or large enterprises; I create the word of SEO strategy. My own definition of it is this:

SEO strategy is a way to create or combine all kinds of resources, whose goal is to maximize effect of SEO.
                                                                           ---------- Wang Tong

Second, SEO strategy is different from SEO technology:

Learning SEO technology is the study of the major search engine ranking factors, you can find more or less information and articles through Internet, however, understanding the SEO technology does not mean that you also master the SEO, I often say: you understand it, this does not mean you can do it!

Since SEO strategy is a strategy which dose not focus on technology, but rather skills. Where can you get these skills? The skills depend on practice, summary, and innovation.

Here are some ideas:

1, you may understand the technology, however, it does not mean that you can use this technology!

For example: people who can make the website must know html language, but some of them can use of such simple language to set up a web site and earn  millions a month, and some are still living there helplessly and criticizing the others, the gods and the society.

2, SEO technology is not tantamount to SEO strategy!

When we talk about SEO technology, many technicians who also leant SEO always exist a sense of superiority and believe that a good technical background is very important, but when we give him a large web site and ask him to do his SEO, it is difficulty to him to do a good job. Why? Because he dose not know how to achieve the maximum effect, that is also because he dose not know the SEO strategy.
   
At present, all major web sites have SEO directors or responsible person in charge, but these companies still offered a high salary to invite me to do SEO for them, why? What they want is not a simple SEO technology, the most important thing is the SEO experiences and SEO strategies which I can provide.

Second, SEO strategy includes several parts:

2-1, Keywords strategy:

I have always said that researching in the area of keywords is very important, if you focus in depth on this area, Adwords also can make money. So there are many strategies centered on keywords, here give a simple strategy.

More Keywords strategy: Many people engage in SEO are working on one or two keywords, however, the special effect is not clear, and in the increasingly fierce competition today, it is difficult to achieve good results. How about choosing 50 words at the same time? It is impossible to have of getting top spots in search engine for all 50 words, but it may be easy for most of them have good ratings, the overall efficiency will be far more than one or two popular words.

Of course, there are many strategies about Key words, such as: creating search resources, creating keywords and etc. In short, doing keywords is easy money!

2-2, the website layout strategy:

According to the characteristics of the progranmme and requirements of SEO, you can arrange web site, sections and content. For example, when I did site planning for a well-known IT company in 2005, I put the SEO into the web site cooperation union, and obtained very good results, it is a kind of is a web site layout strategy.

2-3, the website framework strategy:

Different sites, different characteristics, the site can put the keywords in the most prominent position and achieve the best effect by adjusting site framework and manifestations. For example, for the ticket and hotel reservation site, the effect of doing SEO through current framework is very limited, but if you can carry out framework in accordance with our strategy, you can reach a very great change.

2-4, increasing link strategy:

How to build inbound links fast, reasonably and continuously? Different sites require different strategies, so you need to formulate a good strategy to increase links, and then plan to imply in order to achieve the best results.

2-5, SEO project management and implementation strategies:

Enterprise web sites, industry web sites, portals, e-commerce sites and so on, different websites have different technologies, so implementation and management strategies are different, too. For example, portals have their own very strong technical team, the corporate web site dose not. Different types of websites shall set up different implementation and management strategy which are suitable for them, in order to carry out the SEO project implementation successfully.

2-6, SEO profit strategy

This is not aimed at doing services, but at SEO workers, the SEO workers will learn how to use SEO technology to make money, how to make the SEO commercialization more successful. How to take advantages of their own resources and choose the right SEO strategy suitable for the companies to make money? It needs some commercial strategy.

I once wrote an article "Wang Tong: six ways to make money by SEO" is sharing the six models. We need more skills to choose a model. For example, in my SEO training, when we talking about SEO services model, we mentioned a lot of psychology, traditional marketing applied in the standardized services process, they are very important.

Do not be limited by the technology when learning technology, it is the same for learning SEO, do not confine yourself to the SEO technology. The technology is only a tool for SEO worker, whether you can make good use of this tool, it depends on your SEO strategy.

¨        SEO is only a way to promote your web site;

¨        Site Promotion is only a part of the network marketing;

¨        Network Marketing is a part of web site operation;

¨        The purpose of operating a web site is making money;

When you understand this relationship, you should consider SEO from the overall situation, and then use the SEO in every section, I’m sure you will get some good SEO strategies.

If you have any questions or comments, please contact:

www.9955.net.cn, or

www.tongwang.cn/